Adam’s New Apparel and Accessories Collection

Posted Jan 08.2013

Adam will develop an exclusive apparel and accessories collection with Kmart & Shop Your Way

In conjunction with Kmart and the social shopping platform, Adam will launch a multi-department lifestyle brand. The development of the apparel and accessories collections will be available exclusively at select Kmart locations and on beginning in 2013.

The design and development of the collections will reflect Adam's strong creative talent, expressive personality, and distinctive individual style.

The collections will extend beyond product and will be integrated with unique, fun, and engaging social experiences for Shop Your Way members and Kmart customers when they join Shop Your Way. Through these experiences, Adam will showcase the richness of his voice, brand, and lifestyle.

“Partnering with Shop Your Way to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection,” said Adam Levine.

Shop Your Way is a free membership program and shopping community that offer rewards, personalized deals, product reviews, contests and sweepstakes. Exclusively through Shop Your Way, Adam will offer unique interactive content, dream experiences for followers, and special promotions involving new collections and the inspiration behind them.